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Build the Jeffco Brand

Theory of Action

IF Jeffco school and district leaders implement best practices to engage all stakeholders
THEN district communications and schools will work in partnership to share successes to increase positive brand recognition for schools and the district.


By spring 2019/20 positive and informational media coverage will increase by at least 25%.

Tactic Team

Diana Wilson (Tactic Lead) - Chief Communications Officer
Tracie Apel - Communications Specialist, Outreach & Engagement
Cameron Bell - Communications Specialist, Public Information & Media
Devan Crean - Communications Specialist, Marketing & Publications
Jack Maher - Communications Specialist, Multimedia
Dennis Pleuss - Communications Specialist, High School Athletics & Activities
Tanya Wheeler-Berliner - Communications Specialist, Digital & Social Media
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